Michelle Barfuss, BrokerIf you're looking to enhance your presence on social media, simply having a Facebook Business Page isn't enough. You really need a page that zeroes in on your specific area of expertise—whether that's charming bungalows, high-end estates, your local community or anything in between.
Michelle Barfuss, BrokerPutting your eggs all in one basket is dangerous when it comes to online marketing. If you're a real estate individual who is reliant solely on TikTok, you are probably feeling the pinch right now. Find out why you need to diversify your marketing efforts for long term success.
Michelle Barfuss, BrokerThe turn of the millennium marked a significant shift in the real estate industry, largely driven by advances in technology. Over the past 24 years, the tools and resources available to real estate professionals have evolved dramatically, transforming how properties are marketed, sold, and managed. Here's a look at how technology has revolutionized the real estate sector since 2000.